As businesses of all sizes continue to adopt more apps and tools, the amount of available data grows exponentially. However, not all of that information is important or even useful. It’s critical that as you collect more data you keep it organized and relevant.

Customer relationship management (CRM) software can add value to your business in many ways. Next to being a very important sales improvement tool, CRM software strengthens your company's professional image in the market. However, not all CRM users utilize the software a hundred percent.

Data is incredibly valuable. The more of it your business generates, the easier it is to predict market and customer behaviors. Analytics solutions aren’t always the right fit for small businesses, but that doesn’t mean their data isn’t valuable.