Current trends show that personalized interactions help establish a business’s persona or identity with prospective customers. This makes the business more relatable and therefore more attractive to more consumers. To use this opportunity properly, social media managers should know how to keep their wits together, especially in the face of negativity online.

Keeping in touch with people through mobile devices has become cheaper these last few years. It is not surprising to see more businesses taking advantage of these affordable and versatile communication methods. Voice over Internet Protocol (VoIP) services are a popular alternative to regular phone calls and has become a necessity for many organizations in the 21st century.

Your brand's online reputation is not helpless from negative reviews on consumer complaint sites. Though it's nearly impossible to remove them from the Internet, there are online reputation management strategies you can use to deal with these pesky complaints.

The internet is indispensable for improving business productivity, but it’s also an outlet for procrastination. With unfettered access to the internet, it’s easy to stray away from your important work responsibilities. Fortunately, web monitoring can ensure your employees don’t overuse non-work-related sites.

Creating a mobile hotspot allows people to connect to the Internet whether or not their location has Wi-Fi. All they have to do is activate a portable 4G router to generate a private wireless network for their devices to link to. Business owners who invest in these low-cost devices enjoy extraordinary improvements in employee productivity… as long as everything is set up properly.

Although the internet is a seemingly endless source of information, you may find that unless you ask the right questions, you won’t get the right answers. As a way to accommodate a greater variety of user queries, Bing has recently been updated with four new features.