Twitter is one of the most popular social media platforms for businesses because it enables them to focus on public conversation and exposure. Businesses use Twitter to engage their customers and update them on various business activities and news. Follow these tips on how to make the most out of Twitter for your business.

Data dashboards have become increasingly popular for businesses over the past few years. They are a great data visualization tool that gives you an overview of your business at a glance. Dashboards can cater to a wide variety of users, from marketing staff to project managers.

Social media has proven to be a powerful promotional tool in its most basic form — and even more so if deployed strategically and with enhancement tools. Read on to learn more about apps and other tools that can boost your social media strategy.

Having great content on your site is the magnet that attracts visitors.

Small business marketing has often been a difficult endeavor for small business owners. Marketing involves a great deal of time and effort, and can require a significant financial investment. Previously, only large corporations could afford marketing automation, but that’s no longer the case.

There are no one-size-fits-all options when it comes to the right social media platform for your small- or medium-sized business. Facebook might be the biggest name in social media networks, but there are trendier platforms like Instagram and Twitter that millennial customers usually prefer.

The right technology investment can lead to business success. With customer relationship management (CRM) software at the helm of your sales and marketing efforts, you can nurture long-lasting business relationships and improve your bottom line.

More teenagers are leaving Facebook for other online platforms that feature images or videos and give them more control over who can be their friends. Based on a new Pew Research Center survey, only 51% of US teens are using Facebook. By contrast, 69% of US teens were reported to be using Snapchat, 72% Instagram, and 85% YouTube.